Financius | AI-Powered Financial Services Platform
Financius is a modern fintech brand leveraging artificial intelligence to simplify financial decision-making. The goal was to design a clean, credible, and conversion-focused website that showcases the company’s innovative approach while maintaining a trustworthy and approachable tone.
I led the end-to-end design and development using Framer, crafting a seamless digital experience that balances minimalist design with dynamic interactivity. Using Lottieflies animations, I introduced subtle motions that guide user attention, creating moments of delight without disrupting the navigation flow. Partnering with Unicorn Studios, I integrated carefully selected 3D visuals and brand elements to strengthen Financius’s identity as a forward-thinking AI brand.
The design strategy focused on building clarity and confidence—achieved through structured layouts, clear typographic hierarchy, and a muted yet futuristic color palette. Microinteractions and animated transitions were fine-tuned to communicate precision and intelligence, reflecting Financius’s core brand attributes.
The result is a high-performing, visually refined platform that positions Financius as an emerging player in AI-driven finance, combining trust, innovation, and user-centric design in one cohesive experience.
