Anom AI
Landing Page
Redesign of an e-commerce website to improve navigation, increase conversion rates, and enhance the overall shopping experience. The project aimed to create a more visually appealing and user-friendly platform to drive sales and customer satisfaction.
Ottawa, Ontario, Canada
2024
Artificial Intelligence
$400 million (2024)
150+
Challenge
The goal was to design an intuitive, AI-powered analytics platform that empowers marketing teams to make data-driven decisions with ease. The challenge was to simplify complex analytics, present actionable insights, and ensure a seamless user experience for both technical and non-technical users.
Results
The redesigned platform delivered a modern, user-friendly interface that increased user engagement and satisfaction. Automated insights and predictive analytics enabled faster, smarter marketing decisions. The solution was adopted by 200+ companies, with positive feedback on usability and actionable data.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
The project began with user research and competitor analysis to identify pain points in existing analytics tools. Wireframes and prototypes were developed to streamline navigation and highlight key metrics. Usability testing guided iterative improvements, focusing on clear data visualization, smart targeting, and collaborative features like shared dashboards.
Conclusion
By prioritizing user needs and leveraging AI, Anom AI transformed complex analytics into an accessible, powerful tool for marketing success. The project demonstrates the impact of thoughtful UI/UX design in driving product adoption and business value.